06-04-30

MIRINDA CARFRAE WILL GO LONG

Mirinda Carfrae is ending her life of duplicity. She’s been a long-distance animal in a cheetah’s clothing; a closet Ironman. Groomed by Australia’s Olympic machine, Mirinda came to terms with herself and her future over the winter. “I’m an endurance triathlete not an Olympic speedster,” Carfrae concluded. “I’ve always known that I get stronger as the distance increases but back home in Australia there’s a lot of pressure to succeed at the Olympic distance. While I’m fast enough to win short-distance non-drafting races where I can take advantage of my cycling, the Olympic race is all about foot speed and that’s not my strong suit.”

Indeed, Mirinda’s historical results prove her correct. Although she was twice a Silver Medalist at the Under 23 ITU (Olympic format) World Championships, her best results have been at longer distances including a win at the Nice Triathlon (2004), a Silver Medal at the ITU World Long Course Championships (2005), two  Ironman 70.3 Series wins, and a 3rd Place at the Ford Ironman 70.3 World Championships (2006).

Unlike past years when Mirinda tried to balance ITU racing and her passion for going long, she’ll have a single 2007 focus – the Ford Ironman 70.3 World Championships in November. En route to that destination, she’ll race a mixture of 70.3/half-ironman distance races (including Wildflower) and non-drafting short distance races (including St. Anthony’s, Chicago and Los Angeles triathlons).

The journey from short to long distance triathlon requires the athlete to solve two mission-critical items: cycling aerodynamics and nutrition. “Fortunately, I’ve had a long-time association with Cannondale and, since there’s nowhere to go up from Cannondale, I was happy to renew that relationship” said Carfrae. “Nutrition was another matter. I haven’t had any relationships and, after evaluating all the advice I could get, I found a medically-oriented company in America with the perfect hydration product.”

The product is CeraSport Oral Hydration from the Columbia, Maryland, manufacturer of CeraLyte ORS, an advanced medical hydration product.  CeraLyte is recommended widely by doctors to combat dehydration caused by illness and diarrhea.  Cera’s products are based on patented rice formulations that contain a variety of carbohydrate chain lengths and preservation of rice protein, glutamine and other components inherent in rice.  Instead of simple sugars, CeraSport’s mixed chain composition provides quick yet sustained hydration.  While CeraSport is not widely recognized yet in the endurance sports community, it is the hydration product of choice for many individual elite athletes, and U.S. military Special Forces (Rangers, SEALs, and others). CeraSport hydrates, provides energy, and can help enhance performance

“Our products have been evaluated and validated in over 15 laboratory and clinical studies,” said Charlene Riikonen, President of Cera Products. “We know we have an effective product for the endurance sports’ market in CeraSport. What we’re learning is how to introduce CeraSport to that market. When Mirinda approached us, we were impressed not only by her as an athlete but as a spokesperson who can help us understand the endurance market and help the endurance market understand us.”

“While I expect to win some races this year, this is definitely a learning year for me. It will be my first season with a single training-focus and I’ll have luxury to do some experimentation with training, equipment and nutrition that I haven’t been able to do in past years,” commented Carfrae. “Full-distance Ironman racing is definitely on my radar but, since I’m still very young by Ironman standards, I want to use 70.2/half-ironman racing as a stepping stone. If all goes well, you may see me in Kona next year.”