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PCH Sports
is an
international marketing agency specializing in
endurance, adventure & fitness sports properties.
Founded in 1985, our San Diego-based agency is versed in
the wide variety of these lifestyle sports with core
emphasis on triathlon and adventure racing. With athlete
representation as its roots, PCH now provides a
wide-spectrum of client services, including event design
& implementation, brand building & sponsorship
consulting.
PCH
believes that success in sports marketing depends upon
focus, knowledge and relationships. The gist of our work
is to acquire & share knowledge, to cultivate & maintain
relationships, and to focus on performance. Our
athletes’ credo is that “winning is only 50% of the job”
-- serving sponsor objectives the other 50%. In every
sponsorship relationship we believe we have two clients
- the athlete or event and the sponsor. We believe that
effective event promotions are unique, targeted &
tailored for sponsor objectives. Finally, PCH believes
that knowledge can increase the effectiveness of every
sports marketing dollar spent by at least a factor of
five.
Our passion for endurance, adventure & fitness sports,
and
experience
in the business of these sports, has forged PCH into the
greatest single resource for athletes, events, &
knowledge in our specialty area.
2003 marks PCH Sports President,
Murphy Reinschreiber’s, 25th anniversary in the
business of the sport of triathlon. Over the years,
Murphy has been instrumental in the growth and
development of the sport by providing a broad-range of
services including representation of athletes who have
won 21 Ironman Triathlon World Championships and 15
Triathlon or Duathlon World Championships; production of
the sport’s first ever prize money race; creation of the
format now adopted as the Olympic Triathlon; composition
of the sport’s original drafting rule; and acting as the
first Executive Director of the sport’s national
governing body (now called USA Triathlon). Murphy is
also active in adventure racing and is the co-producer
of the Mild Seven Outdoor Quest with IMG, the world’s
largest sports marketing agency.
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